Reading is discovering new worlds.

Reading is going to new places, meeting new people, talking to animals, walking into new lives and different cultures, travelling to the past, today and the future.

Reading is having fun, learning new things, looking through new eyes, creating, being surprised, excited, curious, imagining, being a protagonist.

Reading is seeing, hearing, touching, smelling and tasting everything new. It opens closed doors, removes obstacles, makes you free. It adds new pages, images, sounds, creatures, places to our world.

The world gets bigger as you read.

Reading makes your world bigger.

Every child has the right to make their world bigger, and to develop themselves and learn about life and understand it through reading.

Every child has the right to reach and meet up with books.

Every child has the right to read.